Utah Beef Improvement Association
Utah Beef Improvement Association
Website Copywriting + SEO
As a copywriter for Generation 6 Marketing, I developed website content for the Utah Beef Improvement Association, an organization that has supported genetic progress in the region’s beef industry for more than 50 years through its central bull test, producer education, and industry programs.
For this project, I conducted SEO and keyword research and developed copy across the website, including page titles and meta descriptions, headlines, subheads, body copy, and calls to action. My goal was to take technical information about performance testing, genetics, and producer programs and turn it into clear, approachable content that spoke directly to cattle producers while supporting the website’s search strategy.
Scope of Work: SEO & Keyword Research · Website Copywriting · Headlines & Subheads · Meta Descriptions · Calls to Action
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