Social Media
I have managed social media accounts for nearly five years, and have developed a strategic approach that blends storytelling, platform trends and industry insight. My content focuses on highlighting people, building brand voice, and creating dynamic, consistent messaging that drives engagement and expands reach.
Below are links to feeds for a brand I currently manage, the ChopLocal Meat Marketplace.
Below are specific examples of reels, TikToks, static posts and Youtube videos.
During my time working for ChopLocal, I have created weekly recipe reels showing off our products while providing cooking inspiration in an engaging way.
In this example, I used a simplistic approach to promote vendors on the ChopLocal platform.
I created this Instagram carousel to highlight the simple steps for using the ChopLocal platform. I utilized brand photography I had captured and kept the design simple while remaining visually engaging.
My goal with this reel was to reach multiple audiences by showcasing visuals from OSU's Homecoming. I used trending audio as a strategy to push this content to both followers and non-followers. The post received 90% more engagement than previous posts.
My goal was to visually reinforce the connection between the product and the farmer. I did this by combining product photos with authentic scenes from our farmers’ and ranchers’ operations.
I created a video feature highlighting an honorable teacher at the Oklahoma State University Child Development Lab.
I led and executed the full project. This included filming footage, conducting interviews, recording audio, and editing the final video for YouTube.